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In eighteen pages this paper examines the health care industry with the focus being on the increased acceptance regarding advertising and marketing with current issues in marketing, advertising and marketing communications, techniques of decison making, and marketing development planning discussed. Eleven sources are cited in the bibliography.

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David Ogilvy's Ogilvy on Advertising.

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation in the long term and how global alliances will impact the industry with marketing and competition issues also addressed. Twenty seven sources are cited in the bibliography.

Examines Kudler Fine Foods, potential marketing ideas and how information technology can help. There are 6 sources listed in the bibliography of this 6-page paper.

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study.

The writer explains that Nike has more than one target market, it has several. The paper includes data regarding the proportion of income the company allocates to marketing and advertising. The company has adopted new and innovative alternative advertising strategies which are explained. There are five sources cited on the bibliography page of this three page paper.

This 4 page paper examines the marketing of Wal-Mart and looks at the way the marketing message is communicated through advertising, public relations, interactive marketing, and supported with in store products and promotions and the use of emotional marketing. The bibliography cites 7 sources.

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and marketing of professional services that specialize in marketing and advertising. Twelve sources are cited in the bibliography.

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is being used for marketing purposes. Changes include technological advances and the increased number competing media channels. By looking at the way television advertising is used today and emerging patterns the paper discusses the ways television advertising is likely to emerge in the 21st century. The bibliography cites 25 sources.

The writer presents a marketing plan for a company selling a service for cars to a local community. A marketing strategy is presented, including assessment of advertising messages and mediums and assessment plans to measure the response rate to the marketing as well as for customer satisfaction. Five sources are cited in the bibliography of this eight page paper.

This 13 page paper discusses 7 marketing issues and then presents a brief marketing plan. The seven subjects discussed are whether or not brand extensions are a good idea; if TV advertising has lost is power, if marketing is an art or a science, whether or not mass marketing is dead, if a mission statement is essential for marketing purposes, if marketing to businesses if different from marketing to consumers and brands have a finite life. The brief marketing plan is an outline and financial forecast for opening two juice bars. The bibliography cites 2 sources.

In twelve pages this paper presents book reviews on 3 advertising and marketing texts including Jeff Cox and Howard Stevens' Selling the Wheel, Robert Bly's Foolproof Marketing, and David Ogilvy's Ogilvy on Advertising. Three sources are listed in the bibliography.

In nine pages private and state university marketing plans each feature executive summaries, marketing goals, situational analyses, target markets, strategy, advertising plans and marketing mix, plus total budget projections. Eight sources are cited in the bibliography.

This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrated marketing communication (IMC) strategy. The second part of the paper considers the way that brand issues and desired image need to be considered before formulating a brand strategy. Both sections are illustrated with examples from the marketing of Calvin Klein. The bibliography cites 5 sources.

A 5 page paper providing an integrated marketing communications plan for the "classic" Coca-Cola product. The paper identifies the 13-18 target market and promotional objectives. It describes the promotion mix and provides a $2.3 million budget, and provides four points for evaluation. The plan includes advertising in high school newspapers and teen-focused magazines but focuses on using the electronic environment, video games, malls and cell phones. Bibliography lists 7 sources.