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Marketing Advertising
Integrated Marketing Communications

This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one arm within the Sears corporation – the Sears Home Services business. The writer relates how Sears approached their integrated marketing program and the results of their evaluation of the program. Bibliography lists 10 sources.

Coke IMC Plan

A 5 page paper providing an integrated marketing communications plan for the "classic" Coca-Cola product. The paper identifies the 13-18 target market and promotional objectives. It describes the promotion mix and provides a $2.3 million budget, and provides four points for evaluation. The plan includes advertising in high school newspapers and teen-focused magazines but focuses on using the electronic environment, video games, malls and cell phones. Bibliography lists 7 sources.

The Effects of Print and Electronic Media on Popular Culture

This 3 page paper looks at how advertising impacts society. Bibliography lists 2 sources.

Tiptree's "Girl Who Was Plugged In"

This 3 page essay analyzes James Tiptree's short story "The Girl Who Was Plugged In," which offers a cynical futuristic scenario that can be interpreted as a devastating social critique of advertising and contemporary social values which idolize celebrity. Only the original source is cited.

Reallocating Marketing Budgets

A 5 page paper that introduces the topic by commenting on marketing changes when television became popular. The essay comments on Internet marketing and corporate sponsorship of different events with examples. The last part of the paper focuses on sponsorship marketing in Singapore. Bibliography lists 3 sources.

Marketing for a Ferry Company

This 6 page paper looks at marketing issues for a ferry company in the British Virgin Islands. The paper starts by considering how marketing principles and market research can help the firm, the use of planning techniques to add value to the plans and how a plan can be developed and monitored. The bibliography cites 4 sources.

The Internet & Business

An 11 page research paper which explores the business implications offered by marketing on the Internet. The writer includes such topics as possible problems, predicted growth of Internet marketing, potentials for international marketing, and others. Bibliography lists 10 sources.


This 6-page paper discusses Von Mises' economic treatise, "Planned Chaos," and explains why it supports the free market. Bibliography lists 2 sources.

Marketing for Massage Oil in the UAE

This 5 page paper outlines a plan for a company selling massage oil in the United Arab Eremites. The plan outlines 5 years growing the company to a 5% market share in the first year and achieving a 30% market share by the end of the period. The paper outlines the placement and promotions for each year alone with budgets and how the plan can be monitored and controlled. The bibliography cites 3 sources.

E-Commerce: Payment And Security Subsystems

15 pages in length. To stand by and allow the competition to overtake one's target market via the Internet is to ignore one of the most impacting components of today's technological revolution. Indeed, the extent to which e-business has influenced the way contemporary commerce reaches an ever-expanding market is both grand and far-reaching. However, there are myriad considerations to make when organizing an online presence to insure the site's integrity and user-friendliness, with issues of security and payment subsystems two of the most important. Bibliography lists 15 sources.

Apollo Data Loggers

This 8 page paper examines a case study supplied by the student defines a target market and develops a strategy to appeal to that market and successfully communicated with it. The example is of a company that manufactures equipment that monitors and records environmental conditions for the food industry. The bibliography cites 7 sources.


This 15 page report discusses the event that is electronic commerce. Electronic commerce has emerged as a mainstream phenomena -- it is no longer the preserve of a technical elite. Fledgling companies and organizational models have developed in manufacturing and other enterprises ranging from industrial production to home crafters to bring together buyers and sellers in the new electronic market. This report looks at many of the considerations for manufacturing, discusses potential problems, and examines the potential of the online market for manufacturing concerns. Bibliography lists 14 sources.

Applying Sales Management Principles: Gateway Inc.

An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.

Case Study on Dakota National Air

10 pages. This case study looks into building electronic marketing capability for a specialty airlines that gives air tours from two to fourteen days. Dakota National Airlines will choose an option that is best for their particular situation and comments will be made on the advantages and disadvantages of choosing this particular method of marketing their services. Bibliography lists 11 sources.

The Impact of E-Commerce on Small Businesses

This 40 page report style paper looks at the attractions of e-commerce to a small business and argues that despite many pull factors, the advantages to most small businesses will be outweighed by the disadvantages. The paper outlines many different aspects of e-commerce and trading on the internet in order to formulate a strong picture, this includes the potential growth of the market, advantages such as cost reduction and reduction of barriers to trade, the market, the types of trade that are successful, the considerations such as setting up and the opportunity costs. The bibliography cites 32 sources

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